2K Recruits Apex Legends Producer to Rescue Troubled Hero Shooter Ambitious Title

The renowned publisher has appointed a seasoned producer from Respawn Entertainment to lead the development team at their internal studio, which is currently working on the anticipated third-person action-packed title known as Project Ethos.

Management Change Comes After Lukewarm Reception

The new appointee steps into the role of studio head at the development studio following the dismissal of previous head Michael Condrey, who was reportedly let go due to the game's lackluster unveiling last fall.

On Wednesday, 2K president a key figure informed employees about this decision through an official communication, which highlighted that early feedback sessions had indicated the need for a clearer vision.

The president expressed that the team is now reimagining the project with a refreshed focus, aiming to address community desires.

A Pattern of Key Hires

The news mirrors a comparable move taken by 2K Games in the summer, when they brought on an industry veteran from the Diablo team to contribute to the beloved franchise development group.

Below is the entire message from Ismailer's announcement:

Team—

I know you all just finished your gathering - I trust you’re as enthusiastic as I am with the good news. Last time I shared you all a note, I expressed the following: “I am confident in this crew. You all are some of the most motivated and innovative creators we have had the pleasure to work with - and we’re looking forward for that partnership to continue.”

Through your commitment and adaptability, particularly over the last year, you repeatedly show that.

The gamer responses from last autumn’s Project ETHOS testing phase was enlightening. It confirmed the appeal of a roguelike shooter but told us we still had work to do. It highlighted the necessity for a more distinct vision.

It’s been inspiring to see how far you’ve advanced. You embraced the criticism to consideration and reimagined Project ETHOS with a revitalized vision - one that’s ready to fulfill its potential to our fans.

The trust in this project grows every day. To further the outstanding development you’ve made, I’m excited to welcome the new hire as the latest Director of the team. Following a period of talks, Ben officially joins us on the specified date.

His management and experience in the PVP shooter field is vast, having dedicated the recent years creating and leading some of the most well-known series in the industry, including Call of Duty: Black Ops, and most recently, Apex Legends.

Let’s together in receiving him soon. We are all looking forward to persist witnessing the evolution of Project ETHOS in the time to ahead.

The President

Background of the New Head

Brinkman currently holds the role of senior developer and production lead at Respawn Entertainment for Apex Legends. Brinkman earlier was employed at Treyarch and Activision in diverse production roles on the Call of Duty series, and, earlier in his career, had periods at 2K and Electronic Arts.

Title Information and Concept

The upcoming game was announced in last year together with a community playtest. At the time, the developers described the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling advancement on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to suit your personal playstyle," the official summary reads. "Face the opponents with new abilities, challenges, and challenges that change every session. Do you withdraw carefully with your collected items? Or go big, gamble everything, and pray your group can achieve the highest spot? The decision is up to you."

Project Ethos does not have an confirmed release date or consoles, but enthusiasts can look forward to additional details as development advances.

Andrew Martin
Andrew Martin

Environmental scientist and sustainability advocate with 10+ years of experience in eco-friendly living and green technology.